Company Description

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Tadros Design is a company that is based in Manchester, New Hampshire. Its primary creators and collaborative owners are Andrew, Emma, Jon and Sarah. Tadros Design is a company that is based in Manchester, New Hampshire. Its pri- mary creators and collaborative owners are Andrew, Emma, Jon and Sarah. Each of the designers has worked through the process of making an app for nature goers that helps identify plant and animal species, trails, landmarks and more targeted towards hikers, campers and those interested in the biology of the species around them by taking pho- tos of that subject and having an information card pop up to learn more about. This team has worked through logo sketches, creating color palettes, tag lines, gathering data and information, analyzing competitors, creating a site structure, all the way to modifying the finished product until its completion. 

We envision this app to be used by individuals who enjoy going out and learning more about nature, or using it as a tool to help advise them when in environments they are unfamiliar with. Andrew, Emma, Jon and Sarah believe that there is a lot to explore in nature and we can help our New Hampshire community open their minds to the amazing organic creations this world has for us to explore whether that be, going on hikes, identify- ing dangerous species, plant growth, and data about their environment that might not be instinctual. 

We hope that Tadros Design will flourish to great lengths across America and encourage even the indoorsy homebodies that we take for granted what this beautiful earth has created for us. This would be possible through sponsors, additional team members and even the development in environmental science data which would help our app be used nationwide through its robust informational archive at the public’s disposal.

How This Project Will
Meet Company Needs

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The app expands upon the idea of a mushroom foraging identification app by adding data and identification for other flora and even fauna. This makes it a more desirable app than its competitors in that it provides more information. As long as it is designed well, it should be more successful than other similar apps. This is beneficial for the company, as the more consumers that download the app, the more successful the project and company are. 

The app also has room to grow. If it is found that the app is popular enough, the data can be expanded to other regions. This will make the app even more desirable as it will be more widely usable. It is even possible to make the regions unlockable through in-app purchasing if the company needs to make money off the app. Overall, the growth potential is very beneficial to the company. 

The app also has potential to be desirable for more consumers than just those looking for foraging tools, making the audience targeted wider, meaning more consumers to potentially get the app. If it is decided to include fauna identi- fication on top of flora identification, perhaps even identifying the tracks of various fauna in the region, than the app may be useful to hunters on top of foragers. On top of that, hikers and other consumers who are simply looking to enjoy and learn about nature will also find the app desirable, as it gives them a way to discover more about the flora and fauna around them. As the audience targeted is wider, more consumers may be interested in downloading the app, leading to more sales and success for the company. 

The app should meet company needs for these reasons, and if all goes well, it should be a fairly successful app. The market will have fewer copetitors that can successfully compete with the app, the growth potential and potential for in-app purchasing and sales for the company will be beneficial to the company, and the app will reach a wider audience than most similar apps. These regions should make the app a good choice for the company to make, fulfilling various needs of the company and having potential for being a successful app. In these ways, this app is a great choice for the next project. 

Competitor Analysis

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